Blowouts, lashes, massage, waxing, and workouts … apart from facial aesthetics, there isn’t much in the way of beauty and wellness services that Denver, Colorado-based WellBiz Brands is missing in its ever-growing roster of franchise businesses. Founded in 1983 and acquired by KSL Capital Partners in 2015, WellBiz initially consisted of just two franchise businesses, Fitness Together and Elements Massage. Post-acquisition, the company has been on a bit of a spending spree, snapping up Amazing Lash Studio in 2018 and Drybar and LunchboxWax three years later. In the company’s sole rebrand thus far, LunchboxWax morphed into Radiant Waxing in 2022. Steering the ship and driving growth and expansion both domestically and internationally is CEO Amanda Clark, who joined WellBiz a little over a year ago following an extensive career in the restaurant industry. Clark’s pre-WellBiz highlight reel includes stints as EVP of Restaurant Experience at Taco Bell, where she was tasked with ensuring customer satisfaction across 7,000 locations, followed by Papa John's, for which she most recently served as COO International.Which isn’t to say Clark lacks beauty and wellness chops; prior to her foray into food, she logged 12 years at Procter & Gamble, marketing major brands for the global powerhouse. So in a sense, WellBiz represents a return to her roots.“My transition to WellBiz Brands aligns with my passion for the beauty and wellness industry,” said Clark, who, during the job interview process, made sure to convey her enthusiasm for leading a portfolio of female-centric brands.